The new Whole Foods opened a mile down the road. Apart from the impressive wine tasting bar, it also has… a gelato serving case!

I visited twice, undercover and all. Took a few pictures (above). Tasted a few flavors (they were good and well made). Asked some innocent questions about their production (they make the gelati in the mornings on site, picking 20 from a book of 55 flavors).

Personally, I am thrilled that they’re doing this. The more people learn about gelato, the better it is for a new business. They’re doing all the work! The market will be primed for more gelato consumption.

At this morning’s Partners Group, Paul Saginaw casually mentioned that Billie is going to spin off the Creamery and start Zingerman’s gelato as a separate business. All this I got second-hand from Pete. He told me that a few people in the meeting were surprised, like they had no idea. Chef Alex was reported to have said, “of course! I always knew she had it in her.” Or something to that effect.

Eep! I have to get in gear!